World’s First AI-Powered Webcam Brings Hollywood Effects to Your Zoom Calls

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Much of life is lived online these days, especially with the rise of Zoom calls for business and educational purposes. Everyone wants to make a great first impression on such calls, but the limitations of today’s webcams can make it difficult to be seen in a good light. Step into the Lumina 4K webcam, an AI-powered device that claims to make you look great with every call

Close-up view of the Lumina 4K webcam lens.

The AI-powered Lumina 4K webcam connected to a desktop computer.

The AI-powered Lumina 4K webcam connected to a desktop computer.

Graphic breaks down all the components that go into the Lumina 4K webcam.

Graphic breaks down all the components that go into the Lumina 4K webcam.

The Lumina webcam offers three essential features that set it apart from all the others. First, it uses artificial intelligence and a CMOS sensor to automatically correct the ideal color. The user simply holds the included color card and it automatically pairs with the camera, giving the system a baseline “for realistic color that is used to repair color flaws, find exposure levels. and correct the lighting temperature “. Users can customize even more, if they wish, by adjusting over 30 camera settings and parameters.

Color grading on the Lumina 4K webcam is as easy as holding an included color card.

Color grading on the Lumina 4K webcam is as easy as holding an included color card.

Second, it enables DSLR bokeh effect with its innovative blur techniques. Inspired by the way 3D game engines use blur functions, Lumina can keep the user crisp and clear while gently blurring the background, allowing the focus to stay entirely on the person in the center. Users can manually adjust the amount of blur and even add RGB / HSV transformations if desired.

Lumina 4K's DSLR bokeh effect blurs the background and keeps the focus on you.

Lumina 4K’s DSLR bokeh effect blurs the background and keeps the focus on you.

Third, Lumina includes an automatic framing “cameraman” feature that tracks the subject’s face and body position. This means that the background will be ideally composed no matter how often a person moves during a call. The ultra-wide 95-degree field of view lens works with AI Cameraman software to “adjust everything from video framing, transition speeds, reaction time, and even the smoothing curve of the transition to make sure you are ready to go. ‘it is more fluid and natural “.

The businessman uses the Lumina 4K webcam's auto-framing cameraman feature to keep his image clear no matter how much he is moving.

The businessman uses the Lumina 4K webcam’s auto-framing cameraman feature to keep his image clear no matter how much he is moving.

The compact camera body is made of aluminum, with a choice of four sophisticated colors: gold, rose gold, dark gray, and silver. And at just 2.75 inches long, it’s even smaller than a tube of lipstick. The Lumina package also includes a “magically snaps” magnetic privacy cover, camera mount, two USB-C cables, and a 17-patch color card for calibration.

Side-by-side comparison between Lumina's picture quality and that of a competitive Logitech webcam.

Side-by-side comparison between the image quality of the Lumina and that of a competing Logitech webcam.

Being able to appear perfectly photogenic with every online interaction is apparently a widespread desire, as Lumina’s Indiegogo campaign has raised over 5,000% of its fundraising goal from over 4,000 supporters six days from the end.

A very small Lumina 4K webcam removed from its packaging.

A very small Lumina 4K webcam removed from its packaging.

Lumina CEO Raymond Lei is no stranger to finding and filling a need. After a frustrating interaction while trying to order t-shirts for her high school tennis club, Lei was inspired to improve the online shopping experience for everyone. Starting at just $ 2,000, he started his own t-shirt business “ooShirts”. After his huge success, he left UC Berkeley to start Scalable, a multi-million dollar company that builds e-commerce infrastructure for entrepreneurs. After a year of working remotely during the COVID-19 pandemic, he realized the universal lack of video quality for conference calls and decided to address this issue as well. Together with CTO Mike Xia, they created the Lumina 4K webcam to give everyone a head start on Zoom.

All the different color options available for the Lumina 4K webcam.

All the different color options available for the Lumina 4K webcam.

The early contributors to the crowdfunding campaign were offered the AI ​​webcam package for $ 170, a 32% discount from the expected price. The website says Lumina will start shipping after mid-October 2021.


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